It’s true that you can still add your own classes and ids to certain portions of the markup. If you decide to make some enhancements in this automatically generated code afterward, you’re going to have a hard time doing it. The HubSpot builder uses a 12-column Bootstrap-based grid, and all the HTML and CSS code for this grid is modified in automatic mode, depending on how you’ve arranged columns in your template.Įvery single column, row, and module gets enclosed in a wrapper class. A large amount of extra code that HubSpot adds.The reverse conversion is impossible.Īt the same time, creating a template using the layout editor is not devoid of drawbacks. You can turn a template made in the template builder into a coded template.What you see is what you get – you can instantly visualize your email in a customer’s inbox.Anyone can make changes to a template at any time in the process with no need to ask for a professional software developer’s assistance. It’s good for someone who’s not well-versed in coding.The main advantages the drag-n-drop method provides are: Just follow the instructions to start creating a template in the layout editor. To build templates in this way, you use the HubSpot in-app tool by dragging and dropping groups and modules. While building templates with the drag-n-drop tool may seem simpler and quicker, it’s the modular custom-coded templates made outside of HubSpot that can give your marketing campaigns real value. Code a template by creating modules first and upload the file to the platform (only the Professional and Enterprise pricing plans).Clone a drag-n-drop template into HTML code and edit it inside the HubSpot editor.Code a basic template using the HTML markup and HubL variables outside HubSpot and then upload the file to the platform (only the Professional and Enterprise pricing plans).Use the in-built drag-n-drop visual designer tool.You can build email templates for HubSpot in the following ways: WAYS TO CREATE EMAIL TEMPLATES IN HUBSPOT We want to show you why and when you should choose what we call modular custom-coded templates for your HubSpot marketing emails. It is exactly the ways of building marketing emails in HubSpot that we’d like to discuss in this post. It allows you to deeply personalize your emails in order to get more clickthroughs, optimize email campaigns with A/B tests and analytics, and create beautiful marketing emails. One of the most attractive features this platform offers is the email marketing automation solution. HubSpot is used by over 64,500 companies in over 100 countries across the globe. This popular platform has a ton of advantages, from the ability to integrate with social media and monitor the entire buyer’s journey to extensive customer lists and segmentation possibilities and excellent ROI reporting. If you’ve been looking for an inbound marketing software solution and have chosen HubSpot, we fully support your decision.
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